American global chain of fast food Restaurants Burger King has officially launched a new outlet in Nairobi’s Lavington area after initially announcing its plans to open the branch in January.
The new outlet is located at Lavington’s new Shell Fuel Station and the establishment of the branch is part of the firm’s goals to capitalize on a growing Kenyan market who have taken a liking to fast food services.
“The new outlet is part of the franchise’s continued expansion agenda that has seen the brand open four other outlets in the past three years with the most recent at Thika Road Mall. The branch has a drive-in facility that will provide both motorists and shoppers with the opportunity to experience Burger King’s world-renowned burgers, whilst enjoying the full Burger King experience in a stress-free and convenient environment,” said the firm in a statement.
With the launch of the Lavington outlet, the tally of Burger King branches in the country has risen to five with the restaurant having other outlets at Nairobi’s Thika Road Mall (TRM), NextGen, The Hub and Two Rivers malls.
The Lavington outlet will similarly add to the chain’s continental presence, which currently has locations in Egypt, Morocco, South Africa, and Ivory Coast.
American based Burger King was founded in 1954 and is headquartered in Miami, Florida. It is the fifth-largest fast food restaurant chain by number of locations in the world. The franchise first entered the Kenyan market in November 2016 after successfully launching its premiere outlet at the Hub Shopping Mall in Karen. The fast food chain has been serving guests for more than 60 years and is famous for its menu which includes the flame-grilled offerings of the Whopper sandwich, their brand’s flagship.
Burger King Worldwide Inc. plans to expand its presence in African countries as it follows rivals such as Big Square and Hardee’s in tapping demand from the continent’s middle class.
ALSO READ: Big Square to launch second CBD outlet