Spanish delivery firm Glovo has deviated from its traditional distribution network that relies on the use of boda bodas to make deliveries in the Central Business District (CBD) by introducing roller skaters carriers to drop off orders to customers within the capital.
According to the delivery firm, the move was informed by the need to reach its growing customer base in the CBD without conflicting with relevant authorities who have outlawed the operations of boda bodas within the city.
“This partnership with skaters is advised by significant increase in demand for our services from our customers within CBD. The move is also in line with Glovo’s profitable growth strategy,’’ said Glovo General Manager William Bentall in a statement.
According to a news report by the Business Daily, the firm has so far partnered with over 150 brands and franchises like retailer Carrefour, Simbisa Africa and restaurant chain Artcaffe to deliver their goods at a maximum delivery fee of Ksh.100.
Glovo has been on an aggressive expansion drive ever since it successfully set up shop in the country in January this year. The delivery firm raised Ksh. 17 billion in May which will go into expanding its continental reach and delivery portfolio.
According to the firm, the raised amount will be used to expand the delivery firm’s footprint in the Sub-Saharan countries of Ghana, Nigeria and Tanzania while similarly expanding its delivery portfolio to include not only food and groceries but also drinks, gifts, laundry, pharmacy products and courier services
“We will use this opportunity to grow our team of tech experts to create a smarter and more efficient experience for customers,” the Glovo Head of Marketing for Sub-Saharan Africa Priscilla Muhiu said in May.