Vehicle manufacturer Suzuki has launched a multi utility passenger vehicle dubbed Suzuki Etriga, in an effort to tap into a growing Kenyan market that has taken a liking to station wagons.
According to the 2019 Economic Survey, Kenyans have been shifting towards buying vehicles that can hold large amounts of cargo on top of accommodating passengers. The survey also reveals that majority of new vehicle registrations made in 2018 were station wagons recording an all-time high of 64,179 units registered in 2018 alone.
“The growing need for space pushes customers to look for spacious station wagons and the new Ertiga delivers this,” Toyota Kenya, Managing Director, Arvinder Reel said during the launch of the new Suzuki vehicle.
According to a news report by the Star Newspaper, The Ertiga, which will cost Ksh. 2.65 million to acquire, is designed to meet the needs of small businesses with the vehicle’s 1.5 litre capacity petrol engine attesting to its fuel efficiency.
Over the past few years Suzuki has been on an aggressive drive to tap into the lucrative Kenyan market. In February the car manufacturer inked a deal with Toyota Kenya that saw Toyota become the second official distributor of Suzuki cars in Kenya after CMC Motors. The deal will see Toyota Kenya distribute six different Suzuki car models to local consumers in a bid to cement Suzuki’s brand in the indigenous market.
Some of the vehicles that Toyota Kenya will distribute include; the Alto800CC, Swift 1200CC, Ciaz 1500CC, Jimny 1500CC and the Vitara 1600CC and the Ertiga 1500 CC.