Barely one week after striking a deal with the Automobile Association (AA) to set standard rates for the cab sector, local taxi hailing app Little has proceeded to up its fare rates to conform to the initial agreement in a move that could be followed by rivals Uber and Bolt who also signed the pact.
The agreement with AA, also pushed for the establishment of quarterly meetings, conflict resolution and the augmenting of security measures to facilitate faster response time to protect riders who might be in distress.
According to a news report by the Business Daily, Little has increased its rates by Ksh. 5 to Ksh. 35. Customers using the taxi service will similarly pay Ksh. 40 per kilometer and Ksh. 100 as base fare. Possible shortest rides will set back customers Ksh. 250 up from Ksh. 150.
“I don’t take our fellow drivers for granted. I humbly request you, our riders, to accept this minor price adjustment, which will go a long way in bridging the gap towards a better driver welfare,” Kamal Budhabhatti, the CEO of Little’s parent firm Craft Silicon, is quoted as saying by the Business Daily.
Digital Taxis Association of Kenya Chairman David Muteru has lauded Little for taking the initiative to establish an even playing field for taxi service providers in the country.
According to its CEO, Little is valued at about $70 million (Ksh. 7.1 billion) to $75 million (Ksh. 7.6 billion) but despite its limited budget, when compared to global rivals Uber and Bolt, it has aims to expand across Africa.
Little successfully entered the Tanzania market in March in line with its regional expansion plans. The cab provider is also eyeing the Ghanaian market this year as it looks to expand its continental footprint and add on to its markets in Kenya, Uganda and Zambia.