Oil retailer Vivo Energy has partnered with e-commerce platform Jumia in a deal that will see the retailer’s customers use Vivo owned Shell petrol stations as pick up and drop off points when making and returning purchases from Jumia.
Additionally, Jumia’s customers will be able to place and pay for Jumia orders at select Shell service stations around the country. According to Omar Benson the Vice President, Retail and Quick Service Restaurants at Vivo Energy, the partnership will grow the two firms’ product portfolio in line with their vision to expand their footprint both locally and regionally.
“We are delighted to be partnering with Jumia to develop and implement these initiatives as we are both focused on developing innovative ways to make our customers’ experience more convenient,” said Mr.Benson in an official statement.
On his part, Jumia’s Executive Vice-President Marketing Boris Aissan Ghahoue underscored that the company will continue to find new ways to integrate technology into its operations so as to reach new customers.
Vivo Energy has in the past few months partnered with firms on non-fuel ventures to increase its income generating schemes. For example, the oil marketer has been offering properties to investors for the establishment of fast food restaurants in Kenya, Botswana and Côte d’Ivoire. At the end of June the Shell Oil parent company, penned a deal with Kuku Foods East Africa Holdings, the owners of fast food restaurant KFC in East Africa, which saw the oil marketer acquire 50 per cent stake in the eatery in exchange for allocating space for the establishment of KFC outlets in Kenya, Uganda and Rwanda.