ADMI, Microsoft partner to launch Appfactory

The ADMI logo
The ADMI logo

The Africa Digital Media Institute (ADMI) has collaborated with Microsoft, through its 4Afrika Initiative, to open an AppFactory at ADMI’s downtown Nairobi campus, establishing a dynamic apprenticeship platform that addresses the mismatch of skills in the East African software, games and mobile application market.

Forming part of ADMI’s Mobile App & Game Development Program, the AppFactory will equip students with skills in programming, cloud computing and data analytics, enhancing their ability to design web and mobile-based solutions for a global market.

Every six months, 15 to 20 graduates from ADMI and other local institutions, will be selected to take part in the AppFactory, and work alongside senior software engineers on real-world projects.

“Around the world, game development had estimated revenues of $137.9 billion in 2018, while in Kenya it is predicted that the revenues will be over $31 million by 2022,” says Wilfred Kiumi, Founding Director of ADMI. “Employers have vacancies they need to fill, but there is a shortage of skilled professionals to fill them.

Through this skills lab, we’re addressing the problem by providing mentorship and sharpening the skills of local youth. We’ll also be putting participants through an intensive career development programme, so that they’re ready to be placed in ICT companies after graduating.”

The ADMI AppFactory marks the third Microsoft AppFactory in Kenya, with others at the United States International University Africa (USIU-Africa) and the Mawingu Networks headquarters in Nanyuki. It is also the 18th AppFactory to be launched on the continent, which to date have secured employment for 85 percent of its graduates.

“Apprenticeships are a fantastic way for new graduates to gain the experience and market-relevant skills they need to apply for higher paying jobs,” says Ryno Rijnsburger, CTO of Microsoft 4Afrika.

“Through this collaboration, young graduates will develop a broader range of ICT and workplace skills fundamental to success in the digital age. This is also the first AppFactory to focus on gaming, and we look forward to seeing more jobs and projects in the industry being undertaken by local professionals,” he added.


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