By Edna Mwende
The South African-owned fast-food chain, Big Square has opened yet another outlet that will be located at Mountain View.
According to a news report by the Business Daily, the new outlet will be located at Shell Service Station which is a subsidiary of Netherlands based downstream petroleum company Vivo Energy.
The local daily continued to state that this is in efforts by the oil marketer Vivo Energy to attract small consumer-focused businesses to its properties geared towards boosting sales and growing its rental income.
“The new restaurant outlet will provide both motorists and shoppers the opportunity to experience their array of delicious and authentic home-made meals in relaxed environment in the Mountain View area,” said Big Square in a statement as quoted by the Business Daily.
With the launch of the Mountain View outlet, the total number of Big Square’s branches in the country has risen to 13. The other outlets are located in the CBD, Waiyaki Way, Mombasa Road, Lavington, Junction, Two Rivers, the Oval, Wilson, Adlife Plaza, Garden City and in Mombasa’s Nyali Cinemax.
The expansion is part of the firm’s goals to take advantage of a growing Kenyan market who have are big consumers of fast food.
Big Square, which is expanding its footprint in the Kenyan market and plans to also expand its presence in African countries, joins food chains such as Burger King, KFC and Java Coffee that have been setting up new branches in the upmarket neighborhoods.
Global restaurant chains are turning to emerging markets such as Africa for growth, attracted by rising disposable household incomes, fast economic growth and a young population. Nairobi’s position as a hub for multinationals has also made it attractive for such investments.