Online shopping platform Jumia, which pioneered Black Friday in Africa since 2014, has reported that this year’s promotion attracted over 100 million unique visits to its website.
In an info graphic unveiled just two weeks after the end of the Black Friday campaign, which ran from November eight to November 29, the platform garnered over 9 billion page views during the month-long shopping event, providing a full-range of products to shoppers. For the first time, Groceries emerged best top selling category, with Sports and Fitness coming in second place; followed by Fashion and Accessories in third, TVs, Audio and Video category came in at fourth and the Home Appliances segment rounded up the top 5 best-selling categories on the online platform.
During the entirety of the Black Friday promotion, Jumia continued to contribute to the development of its digital payment solutions, with over 30 percent of orders being paid for through JumiaPay, a secure payment gateway that helps the participants transact on Jumia.
The online shopping platform consequently delivered three million packages in the period under review with 33 percent of the packages delivered in less than 24 hours. This was greatly aided by the launch of Jumia Now which has enabled on-demand products to be delivered in less than 20 minutes.
The info graphic also highlights the accelerated impact of Jumia Black Friday on entrepreneurs and the local economies. The campaign mobilized over 5,000 full-time staff and provided employment for more than 50,000 people indirectly; through vendors and logistics partners. Furthermore, there were about 42,000 active consultants participating in the campaign compared to 20,000 during the same period in 2018.