By Bashir Mbuthia
American global chain of fast food Restaurants Burger King is set to launch a new outlet in Nairobi’s Lavington Estate in 2019.
According to a report by the Business Daily, the new outlet will be located at Lavington’s new Shell Fuel Station which is a subsidiary of Netherlands based downstream petroleum company Vivo Energy.
Once the Lavington branch is operational, the final tally of Burger King outlets in the country will stand at five. The Lavington outlet will add to the chain’s continental presence, which currently has locations in Egypt, Morocco, South Africa, and Ivory Coast.
In Kenya, the fast food restaurant currently has outlets at Nairobi’s Thika Road Mall (TRM), NextGen, The Hub and Two Rivers malls.
Burger King first entered the Kenyan market in November 2016 after successfully launching its premiere outlet at the Hub Shopping Mall in Karen. The fast food chain has been serving guests for more than 60 years and is famous for its menu which includes the flame-grilled offerings of the Whopper sandwich, their brand’s flagship.
The expansion is part of the firm’s goals to capitalize on a growing Kenyan market who have taken a liking to fast food services. Kenya is also home to a host of multinationals.
Burger King Worldwide Inc. plans to expand its presence in African countries as it follows rivals such as Big Square and Hardee’s in tapping demand from the continent’s middle class.
American based Burger King was founded in 1954 and it is headquartered in Miami, Florida. It is the fifth-largest fast food restaurant chain by number of locations in the world.