Paint manufacturer Crown Paints has unveiled an exclusive privilege member club for loyal dealers across the country. The membership divided into 3 categories: Platinum, Gold and Silver will see dealers enjoy exclusive benefits that will range from luxurious foreign trips to exotic locations in Europe, North and South American, South East Asia and Middle East.
Other benefits will include lucrative product deals for leading Crown Paints products, unique shop branding complete with an interactive mini-showroom and high-end marketing promotional merchandise and dealer stationery among others.
“We want our dealers to relish exclusive, trendsetting and bespoke experiences as part of appreciating their support to enhance our market leadership”, Crown Paints Chief Executive Officer Rakesh Rao said.
On his part the Head of Sales Crown Paints, Bhavesh Gandhi said the unique membership club will provide dealers with lifetime opportunities that will drive business growth for both dealers and the company as well. “I want to call upon our dealers to embrace this opportunity and grow their paint market share”, Mr. Gandhi added.
The listed firm innovation journey has it introduce digital solutions designed to empower customers to choose the perfect shade through the Crown Colour App and self-service solution.
Other programs include painter loyalty programdubbed Team Kubwa that uplifts painters’ lifestyle and upgrade their painting skills through trainings. The program is one of the most successful initiative with more than 135,000 painters registered and majority have received lucrative rewards for their loyalty to the brand.
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