Airtel Kenya will prioritize the expansion of its 4G network to different towns in Kenya, the telecommunications firm has announced.
According to the mobile service provider, the move is part of a strategic initiative that focuses on offering affordable and quality Internet access to Kenyans, in a bid to increase its current customer base.
“Airtel recognises that offering affordable and quality Internet access is vital in enabling customers achieve more in their personal and business development,” said Airtel Kenya Managing Director Prasanta Das Sarma during the announcement to members of the press on Friday last week.
Similarly, Mr. Das Sarma revealed that plans to expand Airtel’s 4G coverage are already underway.
“Nairobi and Mombasa already have 4G coverage and it is our aim to offer the service to major urban centers in the region,” said the Airtel MD.
“The process has already started in Kisumu, Eldoret and Nakuru and it will be completed in three to four months. We will also continue to improve our 2G and 3G networks so network expansion is a major plan and it is an ongoing venture.”
In addition, Mr. Das Sarma also said that Airtel had refurbished its data packages in an effort to endorse the expansion. The new bundles will see customers get more data at the same rate as before but with the added benefit of having free Whatsapp services even after the data package expires.
The announcement comes at a time when Airtel has made a significant breakthrough in the Safaricom dominated Kenyan market. According to data from the Communications Authority of Kenya, Airtel total subscribers grew from 15.3 per cent to 21.6 percent from June 2017 to June 2018. Airtel’s announcement is expected to further augment the growth.