Social media giant Facebook has partnered with local company Wylde International to roll out a new initiative intended to impart Small and Medium Enterprises (SMEs) operating in the country with necessary skills to thrive on the digital space.
The initiative dubbed “Boost with Facebook”, will train approximately 3,000 entrepreneurs in Nairobi, Kisumu, Nakuru and Mombasa on how to traverse the digital space, increase visibility of their brands and link them with new customers online.
“We are enabling local businesses to use social media platforms to unlock new business opportunities and compete at a Pan-African and global level. This is a global programme that Facebook runs to arm businesses with the right digital tools to help you increase the visibility and add value to your business and target customers that you would not otherwise have access to,” Facebook Head of Public Policy, East Africa, Mercy Ndegwa, said yesterday.
Ms. Ndegwa continued on to say that the training-which will start next week and is open to any interested SMEs-will spur entrepreneurship among the Kenyan youth.
“The future of business is online, and this gives the entrepreneurs a chance to learn how to build communities around their business and how to leverage on those communities. Entrepreneurship plays an integral role in driving Kenya’s economy and providing economic opportunities for Kenyans. Globally, we have more than 1.6 billion people connected to small or medium sized businesses on Facebook,” she added.
The launch of the new initiative by the social media giant was preceded by the launch of similar programmes across Africa in countries such as: South Africa, Nigeria, Côte d’Ivoire, Senegal, Cameroon, DRC, Benin and Guinea Conakry.
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