Distance to determine delivery fee: Glovo


Spanish delivery firm Glovo has revealed that the distance between a customer’s home and the restaurant in which the individual ordered food from will determine the rates for delivery moving forward.

The firm previously charged users a maximum delivery fee off Ksh.100 regardless of the distance but that is set to change according to Glovo Kenya General Manager William Benthall. Mr. Bernthall however indicated that the rates for shorter distances would remain low.

“We are changing the way we charge customers and pay riders for food deliveries. Riders will be paid more for each kilometre driven for most restaurants and we will in turn be charging a tiered delivery fee to our customers,” the Glovo Kenya General Manager said in a statement.

Glovo uses independent couriers to deliver products to customers, who place orders through a smartphone app. The firm started its pilot programme in Kenya in November 2018 before formally launching in January 2019. As of May 2019, the firm had enlisted more than 120 riders to deliver ordered products to various clients across Nairobi.

The firm has also been on an aggressive expansion drive ever since it successfully set up shop in the country. In May 2019, the delivery firm raised Ksh. 17 billion which will go into expanding its continental reach and delivery portfolio.

According to the firm, the raised amount will be used to expand the delivery firm’s footprint in the Sub-Saharan countries of Ghana, Nigeria and Tanzania while similarly expanding its delivery portfolio to include not only food and groceries but also drinks, gifts, laundry, pharmacy products and courier services

“We will use this opportunity to grow our team of tech experts to create a smarter and more efficient experience for customers,” the Glovo Head of Marketing for Sub-Saharan Africa Priscilla Muhiu said then.

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