Spanish laundry firm, Mr. Jeff, is set to begin operations in Kenya in an effort to bring convenient garment cleaning services to the country displacing the popular ‘mama fua’ segment in the process.
The Spanish firm recently raised Ksh. 1.2 billion for expansion into new markets and according to a local daily, it has set aside Ksh. 500 million to go towards publicizing and marketing the brand in Kenya, India, Tanzania, South Africa and Israel; markets the company is eyeing.
“We have been in Nairobi for the past two weeks meeting investor partners who will inject Ksh. 3 million in the establishment of Mr. Jeff branded laundry hubs as well as co-ordinate movement of delivery vans linking hubs to the delivery hub in Westlands,” Europe Middle East and Africa Head of Expansion Julio Suero said in a statement.
Mr. Jeff’s Kenya Expansion Manager Layal Abouzeenni, similarly underscored that the move will make it easier for the country’s working class to continue with their day to day activities without having to worry about doing laundry. She similarly insisted that the service will be much safer than the common use of ‘mama fua’ who have often been accused of aiding and abetting criminals to swindle unsuspecting home owners once they gain access to their households.
“We no longer need domestic workers intruding on our privacy that exposes us to security risks,” Ms. Abouzeenni explained.
Doing laundry at Mr. Jeff is determined by the weight of the garments with a 12-13 kilogram bag drawing a Ksh. 2,400 monthly fee while a 15 kilogram bag will cost Ksh. 4,000. To access the service, customers will have to download the laundry firm’s official app on Google Play Store. Once they do this, customers will then request for the service upon which the garments will be collected, cleaned and returned within two days of requesting the service.
ALSO READ: Glovo goes to Mombasa