Kenyan retailer Naivas Supermarket has announced plans to open a new outlet and food market in Githurai 44 and Kisumu respectively, in an effort to further expand its footprint and customer base.
The Githurai outlet, which is located along Kamiti Road, is set to begin offering services before the end of July. The new division will become the retailer’s 74th operational branch in the country.
By opening the new outlet, Naivas intends to keep up with competitors such as Carrefour and Quickmart who have been expanding their operations in the past few months in an effort to increase their market share and customer base.
“Other stores lined up for opening include an outlet at Githurai 44 and a food market in Kisumu City both of which are expected to start operations before the end of July,” Naivas’ chief commercial officer Willy Kimani said during the opening of the retailer’s 73rd branch along Mundi Mbingu street in Nairobi yesterday.
In April, Naivas opened its fourth branch in Nakuru town, taking over space vacated by struggling retailer Tuskys. The new outlet located along Kenyatta Avenue brought the retailer’s branch network to 71. One month later, Naivas opened its 72nd branch at Eldoret’s Zion Mall after taking over space formerly owned by Tuskys. Naivas currently has three operational branches in Kenya’s North Rift region. The retailer is also planning to open a branch in Kisumu at Simba Club Hall next to United Mall.
With local retailers such as Tuskys and Nakumatt shutting down operations owing to heavy debt and insufficient working capital, competitors such as Naivas, Carrefour and Quickmart have been heavily investing in expanding operations in order to fill the void left by the collapsed retailers.
In May, QuickMart announced a plan to open four more branches in Kiambu, Nairobi, Kilifi, and Trans Nzoia counties. The four outlets will increase Quickmart’s branch network across the country to 45.
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