Nokia maker eyes East African market

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PHOTO/COURTESY: Nokia

Nokia phone manufacturer HMD Global is seeking to augment its footprint and customer base in East Africa by capitalizing on Nairobi’s position as a key business hub in the region.

According to HMD Global Chief Executive Florian Seiche, the company will build its presence in other East African countries by deepening its businesses and partnerships in Kenya.

 “South Africa, Kenya and Nigeria are the key markets in Africa. We want to build our own presence in the three hubs. In Kenya we will deepen partnerships and develop other East African markets such as Uganda and Tanzania from here,” said Mr. Seiche during a press briefing.

The HMD Global management team has been on a tour in Kenya meeting regulators and government officials in a bid to widen its grasp of the competitive mobile devices market.

Mr. Seiche consequently revealed that the phone manufacturer will continue rolling out feature phones moving forward following the positive reception of devices such as the Nokia C1 in the Kenyan market.

“We want to offer products that are relevant to key markets. Feature phones remain key in focus,” Mr. Seiche explained.

Nokia is aiming for a larger piece of the East African market pie in an effort to grow its market share that currently stands at 10 percent despite heavy competition from Asia based smartphone manufacturers such as Huawei, Tecno and Oppo which target the trendy mass market with feature-loaded devices. The smartphones made by the aforementioned manufacturers come loaded with high megapixel cameras and large screens which reel in customers. To counter this, HMG has announced that the next generation of Nokia phones will be stylish to target the trendy market and they will be unveiled at the Mobile World Congress in Barcelona in February.

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