P&G launches new brand of sanitary towels

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P&G brands
P&G brands. PHOTO/COURTESY: pgcareers.com

Multinational consumer goods corporation, Procter and Gamble (P & G) has unveiled a new variety of sanitary towels dubbed, Always Feather Soft, that are set to launch in Kenya under the company’s Always brand. The new brand will retail at Ksh.85 per standard pack.

The move comes months after P&G received numerous complaints from consumers on the quality of some of its products.

“We want to assure our consumers that we have spent the last few months listening to their concerns, demands, and opinions about what they want in a pad and we have brought a new product that we hope will meet their needs,” said Ivy Kimani, Always brand manager at P & G Kenya.

P & G added that the new brand contains an improved top sheet that provides feather softness; a new ventilation system that allows for ultimate breathability and advanced channels that keeps the pad in place and prevents bunching.

By launching the new brand of sanitary towels P&G looks to address the concerns raised by consumers last year, which led to investigation of the products by Kenya Bureau of Standards (Kebs), the quality and standards watchdog. The uproar began after the sanitary towel maker launched a hashtag on social media platform Twitter for users to give their experience using Always pads, but most users ended up giving negative reviews.

Most of the consumers decried that the product was causing general discomfort, including rashes, burning and irritation. They also raised concerns that locally sold pads were of inferior quality compared to those sold in Europe and North America, a claim that P & G has refuted in statements.

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