Radisson Hotel Group has announced the addition of six new hotels to its African portfolio, bringing the total to almost 100 hotels across 32 African markets.
Building on the recent announcement of its reinforced African development team structure, the announcement of the six new hotels further demonstrates the Group’s commitment to expanding its footprint across the continent.
“We believe in the vast potential of Africa. The addition of the six hotels places us firmly on track to reach over 150 hotels in operation and under development across the continent within the next five years. The new hotel announcements include our debut in new markets, the introduction of additional brands, and the strengthening of our presence in cities we’ve identified for scaled growth. ,” Elie Younes, Executive Vice President & Chief Development Officer, at the Group, said.
Further commenting on the disclosure, Ramsay Rankoussi, the Group’s Vice President, Development, Africa and Turkey, reiterated that the firm’s growth has been well balanced between greenfield projects and strategic take-overs of existing hotels.
“We aim to further accelerate our presence across the continent through conversions, especially as liquidity remains a critical challenge. We have revisited our brand architecture to enable us to quickly integrate existing hotels to our network. This strategy will be reinforced as our brands continue to demonstrate a better value proposition to our owners. Following our revised strategy, we believe we are now geared in providing solutions to the investment community for every type of asset, every segment and at every stage – from funding, to construction and repositioning,” Mr. Rankoussi said.
The six new hotel deals include Radisson Collection Hotel Bamako in Mali, Radisson Blu Hotel Abuja City Centre, Radisson Hotel & Convention Centre Johannesburg, O.R. Tambo, Radisson Hotel Addis Ababa, Radisson Hotel & Apartments Accra, Ghana and Park Inn by Radisson, Durban Intl. Airport, Dube, South Africa.