SHOFCO, Twiga, Jumia partner to aid vulnerable families during pandemic

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SHOFCO Programs Officer Erick Okwam, Jumia Chief Operations Officer Christine Sogomo and a Jumia delivery agent deliver food donations from well-wisher customers at SHOFCO offices in Kibera for needy families
SHOFCO Programs Officer Erick Okwam, Jumia Chief Operations Officer Christine Sogomo and a Jumia delivery agent deliver food donations from well-wisher customers at SHOFCO offices in Kibera for needy families. PHOTO/COURTESY

Kenyans can now support vulnerable families for as little as Ksh.1,135 through Kibera Community based Organisation – SHOFCO (Shining Hope for Communities) in partnership with Twiga Foods and Jumia.

Coming in the wake of extended COVID-19 preventive restrictions by an extra 21 days, Twiga Foods and Jumia have innovated around their distribution partnership, offering customers an opportunity to donate food to needy families in Kibera Slums.

“Families in low income, high-density areas like Kibera slums are the most vulnerable over this COVID-19 period. By purchasing a package on Jumia, you can help support a needy family for up to one week”, said SHOFCO Founder, Kennedy Odede.

To help a needy family, customers will place an order on Jumia under SHOFCO (Save a Family) package worth Ksh. 1,135 or that of Ksh 1,399 of Twiga Foods packages that can be delivered to needy families by SHOFCO.

According to Jumia, details of the deliveries to the benefitting families will be reported to donors through regular reporting.

“Through this platform, well-wishers can have full confidence that we will deliver their donations to the people who need it most. We have great data from recent deliveries to show exactly which household received donations. Our sophisticated tracking tools ensure end to end data transparency – and we will be reporting regularly to the public. We can do so much more with the support of donors,” said Jumia Kenya COO, Christine Sogomo.

Twiga Foods has discounted the price of fresh produce up to 50% making it affordable for customers wishing to support the needy families.

“The scale of this crisis has disrupted lives, livelihoods, communities and businesses which calls for innovating beyond the customer and dedicating resources for the increasing food security issue seen in underprivileged communities,” said Twiga Foods CEO, Peter Njonjo.

The packages include Twiga Okoa Jamii and Okoa Jamii Chakula, a mix of fresh and manufactured foods.

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