In an effort to expand its local footprint following the collapse of one of its local distributors Nakumatt Supermarket, American lifestyle and performance footwear Skechers has unveiled a new outlet at Nairobi’s Westlands area.
On January 7, 2020, the creditors of troubled retailer Nakumatt met at Visa Oshwal Centre to vote on the liquidation of the once prosperous supermarket. The creditors, who include banks and suppliers such as KCB Group, Standard Chartered, Diamond Trust Bank and Brookside Dairy Limited supported the supermarkets liquidation plan and Nakumatt formally ceased operations in the Kenyan market.
The Skechers outlet, the firm’s third in the country, is located at Westlands’ Sarit Centre Mall and it will add on to the shoe retailer’s branch portfolio that also includes a Thika Road Mall division and Village Market office. The firm currently has additional stores in Nigeria and two in South Africa.
International fashion brands such as Skechers have been setting up shop in the country in recent years following the continued growth of Nairobi as a key business hub in the region.
“The firm is keen to tap into the growing demand for quality sportswear in East Africa, with Kenya, the economic giant in the region being the entry point,” Fathi Basheik the Country Manager of Phirdos Kenya- Skecher’s official local distributor- said during the launch of the new store.
In November 2018, high end fashion retailer Hugo Boss unveiled a new outlet, that exclusively deals in men’s apparels, at Westlands’ Westgate Mall in an effort to capitalize on the fast growing bourgeoisie community within the country.
The Westgate store is the company’s first outlet in East Africa and it is valued at Ksh. 173.1 million which is equivalent to 1.5 million euros. Before the stores’ official unveiling, the company sold its authentic attires under Kenyan stores; Little Red and Fazal Group of Companies.
“We decided to start the Nairobi outlet with our anchor brand then expand in the future,” Andreas Pfeiffer, the Hugo Boss Head of Africa operations said then.