Kenya is expected to record a 72 per cent increase in the number of tourists visiting the country by the year 2022, Tourism Cabinet Secretary Najib Balala has revealed.
According to the CS, the Ministry of Tourism is planning to increase its market share by attracting more than 2.5 million tourists annually which is a significant increase from the estimated 1.45 million tourists who visited the country in 2017 alone.
Speaking at the launch of the 79th edition of the Skal International congress at Pride Inn Hotel in Mombasa on Thursday, Balala vowed to fully back the move to grow the tourism industry.
“We are very proud of the progress we are making in Tourism and we will enhance our efforts to offer our clients the best visitor experience possible and great value for their money,” the Tourism CS said.
“We will partner with private players in the tourism sector to attract more visitors into our borders.”
In addition, Balala applauded the industry’s growth in recent months which has amplified revenue generation across the country.
The CS further announced that two new tour operators based in Poland and England will introduce direct flights to Mombasa from Amsterdam and Brussels which will further augment tourism in the region.
“Additional flights will soon be started from TUI Poland and TUI London next year. This is indeed good news for Kenya and especially our beach destinations,” Mr Balala said.
According to a report by the World Travel and Tourism Council (WTTC), Kenya’s tourism industry makes up 15.3 per cent of total exports and 8.9 per cent of total employment in the country. The council also projects the industry to grow by six per cent annually over the next ten years.
Kenyan tourist destinations have been receiving international recognition with the most recent example being at the 25th edition of the World Travel Awards (WTA) where multiple Kenyan resorts, hotels and other hospitality establishments were lauded for their exemplary service.