Local taxi hailing firm Wasili Cab Services has penetrated the Rift Valley market by setting up shop in Kitale County.
The taxi hailing firm, whose maiden launch was in Naivasha in June 2018, is currently recruiting drivers in the Kitale region as it gears toward starting operations in the Rift Valley based county that remains uncharted by rival taxi firms such as Uber, Taxify and Little.
According to a news report by the Business Daily, the firm anticipates that it will enter other markets in the East Africa region to further augment its aggressive expansion spree that seeks to establish itself as a major player in the cab service market.
“We plan to continue offering the best quality of services at the most competitive rates and also improve our services to serve more clients. We hope to roll out our cab services to all the counties in Rift Valley soon,” Tim Kamanga, the Co-Founder of the cab service is quoted as saying by the Business Daily.
Mr. Kamanga founded the company alongside Mark Njagi in June 2018. Apart from operating in Kitale and Nakuru (Naivasha town) counties, the firm also has a presence in Nairobi and Uasin Gishu (Eldoret town) counties. The firm, which has more than 100 registered drivers on its platform, charges Ksh. 150 for the shortest trip and levies a 15% commission on the driver/partner’s total earnings.
The move by Wasili differs from that of rival taxi firm Bolt which in June opted to establish itself in Thika, Kisumu and Kakamega, towns in which rivals Uber and Little have operated in in the past few years, in an effort to usurp the influence of the two firms in the area. The launch made Bolt the leading taxi service provider in the country in terms of markets reached but it also increased competition in the areas. Uber has a presence in only Nairobi, Thika and Mombasa while Little offers services in the Nairobi, Mombasa and Kisumu.