Technology powerhouse Apple on Monday launched a new online video subscription service dubbed Apple TV+ in an effort to cash in on the lucrative video streaming sector especially now that iPhone sales are dwindling across the globe.
According to the firm, the subscription service which is slated for release in September, will feature exclusive original shows, movies and documentaries as well as a brand new slate of programming from the world’s most celebrated creative artists.
“We’re honored that the absolute best lineup of storytellers in the world both in front of and behind the camera are coming to Apple TV+,” Eddy Cue, the tech giant’s Senior Vice President of Internet Software and Services said in an official statement.
“We’re thrilled to give viewers a sneak peek of our streaming platform and cannot wait for them to tune in starting this fall (September). The service will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet,” Mr. Cue added.
The tech giant similarly announced that the availability for the video subscription service will be announced in the third quarter of 2019.
The tech giant also debuted the all new Apple TV app and TV channels which will be available on demand as from May 2019. According to the tech giant, the app brings together different ways to discover and watch shows all from the comfort of any iPhone device.
“Users can subscribe to and watch new Apple TV channels — paying for only services they want, like HBO, SHOWTIME and Starz — all on demand, available on and offline, with incredible picture quality and sound; enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalized Apple TV app,” Apple said in an official statement.
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