Local spirits brand Kibao Vodka is the only alcohol brand from Kenya to feature in IWSR’s list of the 100 fastest growing alcohol brands in the world in terms of volume.
IWSR, the global benchmark for beverage alcohol data and intelligence, has ranked Kibao Vodka as the 86th fastest growing spirit brand in the world. Kibao vodka even ranked higher than international brands such as Tullamore Dew Whiskey, Hendrick’s Gin, Bulleit Whiskey, and Havana Club Rum.
According to data from IWSR‘s Drinks Market Analysis, Kibao Vodka grew its volumes by 114.7 percent to 365,000 nine-litre cases in 2018, up from 175,000 nine-litre cases in 2017.
“The world’s top 100 fastest-growing spirits brands, categorised by their respective case volume growth last year, collectively grew by 11 percent, compared to total global category growth of 0.8 percent in 2018.” said the report that analyses the global alcohol market.
Kibao’s local operations are undertaken by South African Company KWAL which is owned by alcohol producer Distell and according to Distell the sale of the vodka brand on the continent has greatly contributed to the firm’s growth in the past few years.
“Our alcoholic beverages markets in Africa remain largely resilient, achieving seven percent volume growth on the previous year, driven by exceptional triple-digit volume and revenue growth in Kenya (Kibao and Hunter’s Choice) and strong performance in Botswana, Lesotho, Namibia and Swaziland,” Distell said in its latest annual report.
Data from IWSR similarly revealed that the country’s locally produced vodka category grew by 60.2 per cent to 953,300 nine-litre cases last year from 595,000 nine-litre cases in 2017.
“Total sales volume of spirits locally produced in Kenya was 4.46 million nine-litre cases in 2017 and 4.77 million cases in 2018,” ISWR said in its global alcohol market report.