Sheraton Hotels and Resorts, Marriott International’s most global brand, has unveiled a new logo that pays homage to its past and depicts its vision for the future.
The new design, according to hotel, reflects the brand’s holistic vision for the future, making Sheraton the central gathering place of communities and guests around the world.
“The logo’s evolution reflects the renewed energy and firm commitment we are making to our owners and guests to the resurgence of this iconic brand. More than a logo, this is a symbolic statement of Sheraton’s vision for our new guest experience,” said Mara Hannula, Marriot International’s Vice President -Global Brand Marketing during the launch of the new logo design in Dubai.
“This was the final piece of the redesign puzzle and offers a modernized look and feel to match our re-imagined spaces while maintaining the powerful equity and recognition of the original logo,”Ms. Hannula added.
On her part Marriott International’s Vice President Premium & Select Brands, Middle East and Africa, Sandra Schulze-Potgiete lauded the move that will steer the brand in a completely new direction.
“We are excited to introduce the new direction of the brand’s iconic symbol in the Middle East and Africa, where Sheraton has nurtured long-standing relationships with guests, owners and communities for over 50 years,” said Ms. Schulze-Potgieter.
“In line with the transformation of the brand, we are excited to showcase our early adopter properties soon, the Sheraton Jeddah Hotel and Sheraton Grand Hotel, Dubai,” she added.
In celebration of this moment for the brand, Sheraton associates across the world have kicked off internal rallies to commemorate this milestone, the new Sheraton service and culture strategy. Guests will start to see the new logo on collateral and websites starting April, 2019.