Xiaomi opens maiden Kenya store in Karen

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A Xiaomi store
A Xiaomi store. PHOTO/COURTESY: XDA Developers

Chinese smartphone maker Xiaomi has opened its maiden Kenyan outlet at The Hub shopping mall in Karen in a move that is likely to step up competition in the local smartphone scene that is dominated by brands such as Tecno and Infinix.

Chinese smartphone makers have been drawn to the Kenyan mobile phone space in recent years eager to capitalize on one of the fastest growing device markets in the region.  The huge demand for pocket friendly smartphones, in a market that still uses feature phones, has enticed major players from the Asian country to venture into the country.

According to the firm, the outlet will boost its local sales while supplementing the company’s online presence especially since the phone maker initially used online vendors such as Jumia and Avechi to sell its products in the country.

A report by the Business Daily also alludes to the firm opening more outlets within Nairobi in future as part of the firm’s aggressive expansion plan aimed at establishing itself as the go to player in the smartphone manufacturing industry.

Earlier this year, the firm set up a business unit for the African region to accelerate its expansion on the continent in markets such as Kenya amid increased domestic competition and decline in number of sales. According to a Q3 2018 report by Counter Point Research, people in China are buying fewer smartphones and this has forced Chinese smartphone makers to venture into new regions to add onto their revenue collection streams.

Xiaomi is ranked as the fourth largest smartphone company in the world after Korea’s Samsung, United States’s Apple and China’s Huawei, according to the latest International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker.

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