Airtel introduces new tariff in an attempt to grow customer base

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Airtel-Kenya-Managing Director Prasanta-Das-Sarma.
Airtel-Kenya-Managing Director Prasanta-Das-Sarma at a past summit. PHOTO/COURTESY: Corporate Watch

In a bid to improve its consumer base, mobile service provider Airtel Kenya has unveiled a holiday tariff that will allow customers to make calls to other networks for as little as Ksh. 1 per minute.

The tariff, conveniently named ‘ChapaStori’ will also incorporate free Airtel to Airtel calls among its features.

According to Airtel’s Managing Director Prasanta Das Sarma, via a report from the Business Daily, the tariff will allow families and friends to connect more during the holiday season.

“We know that many of our customers will be taking time off to rest and reconnect with friends and family during the festive season. Therefore, we are happy to be launching this new campaign that is unmatched as it allows our customers to talk worry free,” the Airtel Managing Director, Prasanta Das Sarma is quoted as saying by the Business Daily.

To subscribe to the tariff; that expires at the end of January 2019, Airtel subscribers will be required to purchase either Ksh 15 or Ksh. 30 worth of data bundles valid for at least three days. Both options come with free 100 minutes for on net calls per day.

The mobile service provider is gradually growing its customer base in a market that has been dominated by rival Telco Safaricom for the past ten decades.

According to a recent report by the Communications Authority of Kenya, Airtel Networks Limited gained 0.9 percentage points, for the period between July and September 2018, to post a market share of 22.3 percent. This, according to the regulator, translates to the Telco having approximately 10.4 million active users out of a possible 46.6 million active mobile subscribers within the country.

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