Be creative enough to compete globally, President Kenyatta urges tourism stakeholders

Kenya Tourism


President Uhuru Kenyatta on Monday called on tourism stakeholders in the country to be more creative and improve the quality and range of services they offer so as to compete globally.

According to President Kenyatta it will be pointless to do major tourism marketing campaigns if the sector does not offer high quality services.

“We are operating in a global market and we must invest in improving services in our hotels, at the game and national parks. Today’s tourists have many options and we have to ensure we work hard to attract and retain them,” President Kenyatta said at State House, Mombasa, when he received a report highlighting Kenya’s achievements in the tourism sector in 2018.

The Tourism Sector Performance Report 2018 presented to the Head of State by Tourism Cabinet Secretary Najib Balala shows that the country earned Ksh. 157 billion from tourism in 2018 up from Ksh. 119 billion in 2017. This represents a 31.26 percent growth.

Receiving the report, President Kenyatta commended the Ministry of Tourism and Wildlife, and stakeholders in the sector for the remarkable growth. The Head of State likewise called on the Ministry to ensure that local host communities benefit from tourism.

“We need to involve the locals and ensure that young people get employment by creating openings for them in areas like selling curios and other small businesses,” President Kenyatta said.

In addition the Head of State urged relevant stakeholders to partner with the Government in boosting the sector by contributing to deradicalization efforts and improving security.

“So long as you make the local people to be part of the sector, you will be helping to improve security and benefiting the locals,” the President advised.

On his part, CS Balala thanked President Kenyatta for his continued support to the sector that has contributed to the impressive growth realized last year.


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