Fast food retailer Big Square is set to open a second outlet within the Nairobi Central Business District.
This according to a news report by Business Daily is geared towards expanding their reach in the Kenyan market following a cash injection it received in March this year after a South Africa based private equity fund invested Ksh. 404 million ($4 million) to acquire an undisclosed stake.
The new outlet will be officially unveiled during the course of the week and it will be located at the Junction of Moi Avenue and Mama Ngina Streets. Big Square’s first CBD outlet is located at the junction of Muindi Mbingu Street and Standard Street.
Carole Kariuki the Head of Marketing at Intersat Limited; Big Square’s parent company, as reported by Business Daily attributed the move to the company’s great financial year.
“The second half of 2018 has seen a lot of growth for Big Square. In October we opened a drive thru on Mombasa Road at our Bellevue Branch. This was closely followed by a 150-sweater branch in Nyali, Mombasa at Cinemax,” Ms. Kariuki is quoted as saying.
Similarly, Ms. Kariuki revealed that the company is still planning to further expand their reach into the Kenyan Market.
She said in the news report that plans are underway to open a branch at Two Rivers Mall in December. This will be closely followed by another branch in Eldoret in the first quarter of 2019 with other major towns across the country being earmarked to have their footprint by the end of next year.
According to the news report, the two outlets located in Nairobi’s CBD, required Ksh. 80 million worth of investments to establish.