Taxi-hailing app Bolt has introduced its more affordable service offering dubbed Lite to Nakuru and Kisumu in a bid to tap into a market that has witnessed reduced demand for commuter services owing to the Covid-19 pandemic.
The emergence of new taxi service providers in the area such as Wasili has similarly increased competition for Bolt in the region forcing the firm to introduce cheaper alternatives in order to entice customers.
.“Our analysis indicated that a more affordable priced category will increase the number of rides and decrease the time drivers spend waiting for the next order. Therefore, after consulting with our drivers, we have decided to launch an optional Bolt Lite category in Kisumu and Nakuru that would help increase drivers’ activities and earnings,” said Ola Akinnusi, Bolt Country Manager.
On Lite, the rate for Nakuru, will cost Ksh. 20 per kilometer, Ksh.4 per minute while Ksh. 150 will be the minimum trip fare. For Kisumu, the rate is Ksh.30 per kilometer, Ksh. 4 per minute while the minimum trip fare is set at Ksh. 180.
The Lite classification, which focuses on vehicles with 1,200cc engines and below was officially launched by Bolt in the last quarter of 2019 to rival Uber’s Chap Chap category. The category allows drivers with high engine capacities to switch between the Lite and base offerings, improving their activities and earnings in the process.
In December 2019, Bolt expanded its local operations by setting up in the towns of Nyeri, Meru, Embu, Nanyuki, Karatina, Kilifi, and Malindi.
The move brought the number of towns in which the taxi-hailing firm operates into sixteen with the company already operational in Nairobi, Mombasa, Thika, Kisumu, Kakamega, Naivasha, Nakuru, Eldoret, and Kitale. The expansion drive increased competition for the firm’s rivals Uber and Little Cab which have a presence in some of the aforementioned towns.
“We continue to serve our customers better and provide viable economic opportunity across the locations we are in. We are humbled to offer Kenyans more choices to move smartly in cities across the country,” said Mr. Akinnusi then.
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