African based music streaming and download service Boomplay last week penned a direct licensing agreement with Warner Music Group (WMG) to distribute the company’s songs to listeners across the continent.
The deal, according to Boomplay, will be beneficial for all parties involved since Warner Music’s artists will be directly exposed to customers in the region while Boomplay will get the chance to integrate music from all over the world on its streaming and download platform.
“Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa,” Mr. Joe He, the Chief Executive Officer (CEO) of Boomplay said in an official statement.
“We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with Warner Music Group in what are truly exciting times for the African Music Industry,” Mr. Joe He added.
On his part Mr. Alfonso Perez-Soto, Warner Music’s Executive Vice President for Eastern Europe, Middle East and Africa, lauded the partnership that will allow both parties involved to add onto their repertoire.
“We’re happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa. The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans,”Mr. Perez Soto explained.
In the past year, Boomplay has been announcing landmark deals with global major labels, acquiring millions of new users monthly and releasing an iOS version in December 2018.
With major labels coming on board, Boomplay is now in a strong position to further improve its service offerings and defend its leading position in Africa. Boomplay, which has more than 42 million users as of February 2019, boasts an expansive catalogue consisting of five million songs and thousands of videos from local and international acts.