Music streaming service Boomplay and Universal Music Group (UMG) have announced a new landmark licensing agreement that will extend licensing of UMG’s global music catalog from 7 to 47 countries across the African continent.
The renewal and expansion of this licensing deal with UMG will enable African music fans across the continent to experience the best in both domestic African and International talent.
This agreement underscores UMG’s ongoing commitment to support and grow Africa’s domestic music ecosystems, while also creating new opportunities for Pan-African talent to reach new audiences domestically, regionally, and around the world.
In 2018, UMG became the first major global music company to license music to the service, which has continued to grow its audience reach and influence across Africa in recent years. Boomplay’s catalog currently stands at more than 50 million tracks and it boasts the largest repertoire of local African content globally.
Over the past 5 years, UMG has taken a holistic approach to expand operations across the continent, opening new divisions in Nigeria, as well as becoming the first major music company to establish divisions in Kenya, Côte d’Ivoire, Senegal, Cameroon, and Morocco alongside UMG’s longstanding operations in South Africa.
UMG’s African Labels will also be supported under the new agreement including Def Jam Africa, the continent’s first label dedicated entirely to the best in African hip-hop, afrobeat and trap music which launched in five countries in 2020, Motown Gospel Africa, AI Records, Afroforce1 and other distributed labels including Kalawa Jazzmee, Aristokrat, Family Tree and Soulistic amongst others.
“Since our original deal with UMG, the African music industry has seen exponential growth and made huge strides towards being the next powerhouse that it should be. We’re excited to continue partnering with the UMG team to help promote their African and international artists by bringing their catalogue to even more regions across Africa,” Boomplay’s Director of Content & Strategy, Phil Choi said.
On his part, Franck Kacou, Managing Director, Universal Music Africa expressed enthusiasm following the renewal of the deal with Boomplay.
“We are excited for our artists and labels to be available now to music fans across these 25 French-speaking countries, but also to reach audiences across the rest of the continent. Africa is rich with artistic talent and musical culture and continues to inspire millions of Africans for whom music is an essential part of their daily lives. Working alongside Boomplay, we will help introduce these talents to new audiences, as the appetite for music continues to grow throughout these countries,” Mr. Kacou said.