Facebook, Creatives Garage launch campaign to support creative industry in Kenya

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Facebook Creatives Garage Collaboration
PHOTO/COURTESY: Facebook

Facebook and Creatives Garage have launched a new initiative dubbed
#RealpeopleRealstories campaign to support the creative industry in Kenya. 

The campaign showcases the stories of ordinary people using creativity and innovation to inspire their communities. Through its partnership with Creatives Garage, a social enterprise that works with creatives in Kenya, Facebook aims to support the creative industry by providing a platform where they can amplify their work and inspire others.

Featuring short documentaries debuted on Facebook the campaign showcases the stories of 10 Realpeople, hosted on the Creative Garage website. In collaboration with Creatives Garage, Facebook will also offer webinars for those in the creativity industry, on audience engagement best practices, and how to monetize content on Facebook. 

“At Facebook, we support and invest in various communities across the continent. One of our key roles is investing and supporting African youth with diverse creative talent. #RealpeopleRealstories aims to encourage people to share their experiences and motivate others to find solutions to everyday challenges. We are delighted to work with Creatives Garage to amplify the untold stories of ordinary people who are inspiring their communities through their work.”  Janet Kemboi Facebook’s Communications Manager for Eastern Africa said.

Creatives Garage Founder and Managing Director Liz Kilili welcomed the partnership saying it will help equip those in the creative industry in Kenya with the right skills to monetise their content.

“Facebook tools have been beneficial for creative and innovative talent across Africa. Now more than ever, creatives need innovative ways to share content that could provide sustainable income streams. While working on the #RealpeopleRealstories campaign, we pulled together a diverse selection of people from across the creative industry in Kenya. We’re very excited that our team of creators has been given the chance to tell these ten powerful stories. Creatives Garage is looking forward to future partnerships that will benefit the creative industry at large,” Ms. Kilili explained.

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