Ethiopian hospitality firm enters Kenyan market

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Tourists at a national park in South Africa. PHOTO/COURTESY: brandsouthafrica.com

Ethiopian hospitality giant Osmotic General Trading has announced plans to establish another of its signature lodges in Maasai Mara after securing property in Narok County.

The Maasai Mara lodge, which will have a total of 60 rooms, will be unveiled within four months. Once unveiled, Osmotic General Trading will have three similar lodges under its portfolio with the company. The company already has two such lodges in Ethiopia.  

“We have been allocated ample land (in Kenya) and we are convinced we will start and complete the construction on time and operate the business this coming summe. It will be of quality standard and will complement what others have come to expect, something that will fulfil our carefully planned expansion plan,” the hospitality group’s Chief Executive  Eyassu Wossen was quoted as saying in Ethiopian media.

The firm has similarly expressed interest in setting up another luxury lodge in Kampala, Uganda.

The move by the firm comes on the back of increased investments by hospitality players in the Kenyan market in recent times. The list includes Accor Hotels, Hilton, Carlson Rezidor and Acacia Premier.

Nineteen hotels are expected to come to Kenya shortly, with a total of 3,453 new rooms in the pipeline according to a report by Lagos-based consultancy W-Hospitality Group. A report released at the World Travel Market conference held in London in 2017 said the investment would be underwritten by continued flow of top-dollar clients to the region.

“South Africa and Kenya are expected to register strong growth in luxury hotels as sub-Saharan Africa continues to be popular with luxury travellers,” said Euromonitor International’s Top 100 Cities Destination Ranking 2017 report.

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