By Edna Mwende
Competition for dealers in luxurious cars in the country has been taken up a notch with the announcement that Inchcape Plc, a UK- based luxury car dealer is set to open the first ever BMW-dedicated showroom in Kenya.
In a report by Business Daily, Inchcape will set up a double-storey showroom at Delta Corner in Westlands to provide adequate space to showcase the German car brand.
Inchcape took over the BMW dealership as from January this year from Simba Corporation and the company’s Marketing Manager Charity Mutunga is quoted by Business Daily as having said:
“The new facility will offer our customers a bespoke showroom experience to view and interact with our range of exceptional BMW models.”
With the new showroom Ms Mutunga as reported by Business Daily added that BMW customers will be served better with their premium customers being assured of a truly premium experience, including after-sales service.
Kenya is Inchcape’s second market in Africa after Ethiopia with the luxury car dealer having presence 31 countries globally dealing car brands that include Mercedes Benz, Toyota, Audi, BMW and Hino.
Other luxury car dealers that are bound to feel the competition include DT Dobie which according to the Business Daily report sells Mercedes Benz and Porsche in Nairobi and represents Jaguar and Land Rover both as a distributor and retailer in 12 markets on four continents.
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