General Electric names Ethiopia boss

General Electric Ethiopia boss Selam Amare
General Electric Ethiopia boss Selam Amare. PHOTO/COURTESY

General Electric (GE) has announced the appointment of Ms. Selam Amare as the Country Leader for Ethiopia.

In this role, Ms. Amare will oversee GE’s operations in the country and strengthen its businesses presence in the market. She will also play a crucial role in implementing GE’s growth strategy for Ethiopia and leading the company’s public and private sector initiatives.

Commenting on the appointment, Farid Fezoua, President and CEO, General Electric Africa said:

 “Ethiopia is a key country for GE. With projects in Healthcare, Aviation and Power, there is a huge potential to grow GE’s business. Selam’s experience, performance and reputation makes her the right person to continue our vision for the market, working closely with our government and private sector partners.”

On her part, Ms. Amare expressed enthusiasm in taking up the new role.

“I am excited about the appointment and the opportunity to work closely with our public, private and NGO sector partners to deliver solutions that help move, power, and cure the people of Ethiopia. This appointment is also a testament of GE’s commitment to diversity and inclusion to drive true localization,” Ms. Amare said.

Prior to her appointment, Ms. Amare was General Electric Healthcare’s Life Care Solutions (LCS) Sales Manager for East Africa, responsible for defining strategy, growing the business through direct & indirect markets and driving clinical awareness for the LCS products for stakeholders in both public and private sectors.

Ms. Amare joined GE in 2012 as the Product Manager for Interventional Radiology in Buc, France. She held several Global and Regional Product marketing roles in GE Healthcare while based in France and Turkey before moving to Ethiopia as the East Africa Sales Specialist for Maternal and Infant Care. She holds degrees in Electronic Engineering and Biomedical Engineering from Universite Claude Bernard Lyon, France. She also holds a degree in Medical Devices & Pharma Marketing from IAE de Nantes, France.

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