Spanish delivery firm Glovo is seeking to begin operations in the towns of Ngong and Rongai next year in an effort to expand its local footprint, reach and customer base.
According to Priscilla Muhiu, Glovo’s Head of Marketing for Sub-Saharan Africa, the firm will expand into the new markets after successfully upgrading the service offering of its delivery application.
“Distance is a major priority to us and we will do what we did with Kitengela by making the two areas to accessible, however, we first want to ensure that we have perfected where we are in operation first. What we want to do is focus more on user experience and introduce features that improve user experience such as M-PESA integration which we will work on in the coming year,” Ms. Muhiu explained.
In October, the delivery firm ventured into Mombasa by partnering with retailers Chicken Inn, Java House and Naivas supermarket to deliver the vendors’ products to customers in Mombasa. Mombasa is the third town that Glovo operates in. The other two are Nairobi and Kitengela.
The firm which launched in the Kenya market in January handles food, groceries, drinks and courier services and has signed partnerships with supermarkets and fast food restaurants including Artcaffe, Zucchini Greengrocers, Carrefour and The Way Supermarkets among others.
“We are continually onboarding more partners so as to serve our customers better and offer the best delivery services in the country,” Glovo Kenya General Manager William Benthall said then.
With over 100 motorcycle riders signed on with the firm for deliveries across Nairobi and complemented by roller skaters to deliver within the capital’s CBD, it is clear the competition within the sector is getting fiercer and other tech-based delivery firms such as Uber and Bolt have their work cut-out for them.