Cyber security firm Kaspersky Lab has rebranded to Kaspersky in a move that reflects the business’ focus from cyber security towards the wider concept of cyber-immunity.
The firm’s rebranding compliments the company’s new mission of ‘building a safer world’ while emphasizing the firm’s commitment in providing technology that will change people’s lives.
According to the CEO of the firm Eugene Kaspersky, the rebranding will help address new needs that have emerged in the market as technology continues to evolve.
“Since we founded our company more than 22 years ago we’ve seen both the cyberthreat landscape and our industry evolve and change beyond recognition, while witnessing the growing role of technology in our lives both at work and at home. Today the world has new needs, and our rebranding reflects our vision to meet those needs – not just for today, but well into the future,” the company’s CEO said in an official statement.
“Building upon our successful track record in protecting the world from cyberthreats, we’ll also help build a safer world that’s immune to cyberthreats. A world where everyone is able to freely enjoy the many benefits that technology has to offer,” the CEO added.
The rebrand has also updated the company’s visual identity to reflect the firm’s core values and the essence of what the company stands for as an organization.
“ It seemed logical to remove the Lab from our name when we were developing the new visual identity – as we wanted to simplify our branding in a way that helps to deliver our newly inspired philosophy and mission, whilst still highlighting our company’s wide range of technologies,” said Andrew Winton, Vice President, Marketing at Kaspersky.