LG launches its first e-showroom in Kenya


LG Electronics has launched its first e-showroom in Kenya to offer consumers the convenience to browse and purchase home electronics and appliances.

The LG e-Showroom comes at a time when more Kenyans continue to adopt online shopping with over 73% of them considering e-shopping as a better way to find value for money since the start of the COVID-19 pandemic.

LG Electronics East Africa Managing Director Mr. Sa Nyoung Kim said that the e-Showroom would showcase the latest products in the market.

“The LG eShowroom was created to offer our customers an alternative solution for those with interest in purchasing LG products. We believe that this showroom will enable our customers to interact with our products prior to purchase,” said Mr. Kim.

The LG eShowroom enables consumers to browse and purchase LG products accompanied by a sales consultation. Complementing the virtual showroom are an online finance calculator and an e-purchase facility.

“With the pandemic, we have chosen to bring the showroom to our customers’ homes. LG has always believed in digital solutions and our eShowroom is the first one in the Middle East and Africa to be launched for customers,” added Mr. Kim.


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