MultiChoice Group (MCG) has announced that its subsidiary SuperSport has acquired exclusive rights to broadcast Ethiopian Premier League matches.
SuperSport adds Ethiopia to its portfolio of soccer properties, which includes the Zambian Premier League and the Premier Soccer League (PSL) in South Africa, reaffirming MCG’s commitment to investment in sport across Africa.
The Ethiopian Premier League is the top association football division in Ethiopia and comprises 16 clubs. Broadcasts of the Ethiopian Premier League will be carried across the entire territory of sub-Saharan Africa and the adjacent islands, where the appetite for soccer is substantial.
MultiChoice Group CEO Calvo Mawela emphasized the significance of the sport for the Group and what the deal means for Ethiopian football.
“Through SuperSport, we are the leading broadcaster of sport in Africa, with our programming being viewed by millions of fans continent-wide. Sport is an integral part of our content offering and supporting the development of sports content makes sense for our business. This partnership will give the Ethiopian Premier League greater visibility, attracting fans from across the continent,” Mr. Mawela said.
Commenting on the agreement Ethiopian Premier League chairman, Lt. Fekade Mamo insisted that the partnership was a significant step forward for the league, and will create a brighter future for players, the industry, and bring Ethiopian football closer to the world.”
SuperSport will produce the broadcasts, alongside the empowerment of local production staff. SuperSport’s holistic approach to developing local leagues has seen those leagues grow from strength to strength and the Ethiopian Premier League will no doubt benefit from having a partner of the stature and expertise of SuperSport as it looks to the future.
This announcement is the latest in a series of exciting developments which marks MCG’s investment in Ethiopia. Through DStv Ethiopia and the investment in local content such as the Ethiopian Premier League, Amharic language channels such as Zee Alem, Nick Jnr Amharic, and local free-to-air channels, MultiChoice is developing a strong value proposition to deliver world-class, locally relevant content to audiences across Ethiopia.