Naivas Kitengela to close following under-performance

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A division of Naivas Supermarket.
A division of Naivas Supermarket. PHOTO/COURTESY

Under performance has been attributed to the impending closure of the Naivas Supermarket, Kitengela branch.
The retailer made the announcement only four months after opening the said brand with a local daily reporting that the closure will happen in two weeks’ time.
The report by the local daily also said that the contents of the Kitengela branch will be transferred to the recently opened Naivas Freedom Height Mall- Lang’ata branch that is opposite Uchumi Hypermarket on Lang’ata road.
Willy Kimani, the Naivas Chief Commercial Officer is reported to have said that: “We want to ensure our customers that we are more accessible and the move aligns to our new store strategy.”
The privately owned corporation has been eager to introduce new chains across the country in an effort to fill up the gap left behind by embattled Nakumatt and Uchumi Supermarkets that have been collapsing due to increased debts.
Nakumatt Supermarket has been the hardest hit among the two supermarket brands with the retailer being evicted from its areas of operation over failure to pay rent which has accumulated into millions of shillings.
Naivas has been a major actor in the sector in the last decade. The retailer has in the last few months opened branches at the Junction of Kenyatta and Moi Avenue, at Ciata City Mall along Kiambu Road, and on a space in Moi Avenue vacated by Nakumatt Holdings. Once the Kitengela branch is closed the supermarket will have 45 branches across the nation.
The retailers’ growth shows progressive expansion in a market that has in recent times seen two foremost players accede to increasing debt.

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