NBA, KFC Africa ink new collaboration deal

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KFC

NBA Africa and KFC Africa have announced a partnership that will see the two firms collaborate on a number of promotions and activations for basketball fans across Botswana, Ghana, Ivory Coast, Kenya, Namibia, Nigeria, Senegal and Tanzania.

Through the partnership, KFC Africa and NBA Africa will launch co-branded product campaigns, limited-edition merchandise giveaways, and limited-edition KFC x NBA promotions, including the opportunity for basketball fans to win tickets to live NBA games in the U.S. and complimentary access to NBA League Pass, the league’s premium live game subscription service. 

According to KFC Marketing Director, Rest of Sub-Saharan Africa, Emmanuel Kasambala the eatery is passionate about connecting with the youth at the touchpoints that really matter to them, noting that the partnership also has longer-term plans to inspire the youth to achieve more in life through basketball.  

“We are exploring various grassroots basketball initiatives, like the refurbishment of courts, and basketball clinics in communities.  It is about inspiring and enabling the youth to reach for, and achieve, their dreams,” said Kasambala.

NBA Africa CEO Victor Williams likewise stated that the partnership was inked to provide compelling ways for basketball fans across the continent to engage with the basketball association.

“We want to meet our fans where they are and make the game of basketball more accessible, and through this partnership with one of the world’s most iconic food brands, we look forward to reaching new and existing fans and providing them with more opportunities to experience the association,” said Williams.

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