After successfully commemorating sixty years since it first set up shop in Kenya, motor maker Nissan is seeking a larger share of the Kenyan automobile market as it takes steps towards expanding its local distribution network.
According to Mr. Jim Dando the Director of Sales and Operations at Nissan Group Africa in a statement, having a larger share of the market will guarantee exposure to customers and as such the car maker has initiated plans to add onto its current car dealerships which are situated in Nairobi, Mombasa Nanyuki, Eldoret and Nakuru.
“Nissan Kenya is our official partner in the country with full sales, spares and service dealerships in Nairobi, Mombasa and Nakuru with one under construction in Kisumu. We also have a further nine sub-contracted dealerships.” Mr. Dando said during the inaugural Nissan Experience held in Nairobi’s world-famous national park last week.
Further proof of Nissan’s commitment in the region, according to Mr. Dando, was the fact that the company had set up its regional East African office in Nairobi with a locally based regional general manager to oversee groundwork.
“This is a country where the minibus taxis are still known as Nissans, whether they are or aren’t. It just illustrates a single aspect of our incredible legacy here which we are all immensely proud of and very keen to build on for everyone’s benefit,” Mr. Dando.
Mr. Dando similarly reiterated that the company remained fully committed to working with the government of Kenya to create a legislative environment conducive to assembling vehicles in the country once more.
Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. The company sells its cars under the Nissan, Infiniti and Datsun brands.
As of 2013, Nissan was the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai Motor Group and Ford.