PrideInn to manage Azure Hotel

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A section of PrideInn Beach Hotel.
PrideInn Paradise Beach Hotel: PHOTO/COURTESY: jumiatravel.com

Local hospitality group PrideInn has ventured into the hotel management business after signing an agreement to manage Westlands based Azure Hotel.

The deal, which will culminate in the rebranding of Azure into Pride Inn Azure Hotel, raises the number of PrideInn establishments operating in the country to nine.

According to PrideInn Managing Director Hasnain Noorani, the hotel chain will take up more management contracts in future as a means to expand its business and support up and coming hospitality units looking to establish their brands in Kenya. PrideInn aims to sign management contracts with approximately 30 hotels in East, West and South Africa by 2030. Mr. Noorani also hinted that PrideInn could also acquire Azure in future, with its management contract allowing it to study the hotel’s economics.

“Our plan is to partner with brands and private partners across various counties in Kenya, who want to leverage our experience and expertise. We are in the process of creating a regional brand that will over the next 10 years have investments spread across East and Central Africa,” said Mr Noorani.

In September 2019, PrideInn’s Paradise Beach Resort in Shanzu was awarded the highly coveted Five Star rating by the Tourism Regulatory Authority (TRA) following a classification exercise conducted in the South Rift, Nairobi and Coast regions. Following the recognition, the beach resort joined other hotels in the coastal region who also have a five star ranking such as Medina Palms Suites and Villas in Kilifi, Leopard Beach Resort and Spa in Kwale and Swahili Beach Resort.

“Pride Inn Scored 100 percent on essential items as required by the EAC grading procedure. The hotel also scored a total of 4, 544 marks out of the possible maximum score of 5,665 marks which is 80.2 percent for a five-star grading,” TRA director-general Kipkorir Lagat when making the announcement last year.

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