Innovative media company Pulse has launched its digital and social media offering in Senegal, under the brand Pulse.sn/Pulse Senegal.
This is part of its efforts to further extend its media reach to the Francophone audience on the continent with a fully local offering.
The company had already offered its marketing and production services in the region for the past three years from its Dakar office under the RDM-brand. With the launch, the company in Senegal will from now on also be trading as Pulse Senegal.
Pulse has with this extension an established, dedicated content presence across six major Sub-Saharan countries and their wider region: Senegal in Francophone West Africa, also aimed to cover information and content from and for Cote d’Ivoire; Nigeria and Ghana in Anglophone West Africa; and Kenya in East Africa, also aimed to cover information and content from and for Uganda.
Pulse’s offering is complemented by video, marketing and creative services through its Pulse TV, Pulse Marketing and Pulse Studio brands.
“I’m very excited to join Nigeria, Kenya, Ghana in their media experience. We are ready to offer a new platform to engage and inform African young audiences. Our first aim will be to take our experience in editorial from the other countries and build our position as the leading innovative media company in Africa,” Caroline Mbodj, Managing Director of Pulse.sn stressed at the launch.
Also speaking on the launch, Leonard Stiegeler, Founder of Pulse emphasized:
‘’With Pulse we want to provide a platform to accurately inform and consistently engage the young, mobile population in Sub-Saharan Africa. I am glad and proud our team in Senegal can launch a local offering during this crucial time.’’
Pulse is confident this move to strengthen its editorial capacity in French-speaking Africa is a significant step in line with its mission to be the leading innovative media company in Africa and is committed to engaging Senegal’s digital users with the most qualitative and extensive online content, ranging from local and international news to business, entertainment, sports and lifestyle.