Safaricom loses1.6 per cent of its customers thanks to rival competition, CA report says

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Safaricom-Eldoret
Safaricom CEO Bob Collymore stands next to the Safaricom Logo at a past event. PHOTO/COURTESY

Nairobi based telecommunications giant Safaricom lost 1.6 percent of its customers in the quarter that ended June 2018, data from the Communications Authority (CA) has revealed.

According to the data that was released on Monday, a growth from Safaricom’s competitors such as Airtel; which grew from 15.3 per cent of its market share to 21.6 percent from June 2017 to June 2018, contributed to the telecoms’ decrease in market shares.

As such, the telecoms firm market plunged from 72.6 per cent in June 2017 to 65.4 per cent in June 2018. The drop marks the third consecutive quarter that the mobile service provider has recorded a loss in market shares.

Despite Safaricom’s loss in the market share, previous revenue data from the regulator has shown that Safaricom commands 90 per cent of revenue collection among the mobile service providers. However, revenue data from the quarter ended June 2018 was not available in the latest report.

The number of mobile subscriptions in the country, according to the report, also grew significantly with the report recording 45.5 million subscriptions in June 2018 as compared to 40.2 million subscriptions recorded during the same period in 2017.

Subsequently, the report also reveals that 97.4 per cent of all mobile users prefer to use pre-paid subscriptions as opposed to post-paid subscriptions which are not convenient for low income earners.

The decrease in Safaricom’s share was heralded by a nine-month absence by its Chief Executive Officer Bob Collymore; who went abroad at the start of the year to seek medical expertise after being diagnosed with cancer.

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