Safaricom ranked best employer in the continent

A Safaricom attendant tends to a customer.
A Safaricom attendant tends to a customer. PHOTO/COURTESY:

Nairobi based telecommunications giant Safaricom has been named the best employer in Africa according to a report by Forbes Magazine.

Overall, Safaricom came in 67th in a list dominated by American based firms who took  majority  of the slots. The second highest ranked African employer was Naspers from South Africa which came in at position 224 overall, while First Rand; also from South Africa, topped the top three best African employers coming in at number 432 overall.

The top five best employers according to the list are: Alphabet (Google’s mother company), Microsoft, Apple, Walt Disney and Amazon respectively.

Confirming the development, Safaricom in a statement, insisted that its priority lies in creating conducive work conditions for its employees.

“The aim of our firm is to support employee wellness, performance management and leadership development,” Safaricom said.

The list was formulated based on employee feedback related to working conditions and most importantly, diversity in the work space and it covered 500 publicly-traded companies from about 60 countries.

“More than 430,000 global recommendations were analyzed to create the World’s Best Employers list. Employees were asked to rate their own employer and the likelihood they would recommend the company to a friend or family member,”Forbes Magazine said.

The announcement comes exactly two months after American based magazine; Fortune listed Safaricom as the 19th company in the globe with the potential to change the world for the better since it uses its returns to address social challenges such as disability in the work place.

Safaricom Public Limited Company, is a mobile network operator in Kenya founded in 1997 and partly owned by Vodafone.


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