Safaricom last week unveiled BAZE, a mobile-first, video-on-demand service that offers a wide selection of local and regional short-form videos in comedy, drama, lifestyle, music, among others.
The service will be accessible via *544*55# or www.baze.co.ke, giving customers the convenience of accessing a vast collection of video content, including first-run exclusives, on their smartphones.
“Our goal is to delight our customers by availing a carefully curated collection of video content across their favourite genres. BAZE will place the entertainment Kenyans want at their fingertips, giving users freedom, choice and control over the content they consume,” said Sylvia Mulinge, Chief Customer Officer – Safaricom.
The service will offer customers an affordable subscription plan that will see customers have the freedom to choose from two subscription plans; an all-day pass at KES 10/- and an all-day pass with 200MB data at KES 20/-.
BAZE will also provide content creators an additional platform to share their stories with Kenyans while increasing their earnings by monetizing their content.
“As we launch BAZE, we are also pleased to announce that the platform will host new content not seen anywhere including a brand-new Kenyan action drama, Mission to Rescue which will be available exclusively on BAZE for 3 months before being unveiled anywhere else”, added Ms. Mulinge.
The launch of BAZE emphasizes Safaricom’s commitment to growing Kenya’s creative industry. Last year, Safaricom marked 20 years of transforming lives in the creative industry through the Safari Ya Wasanii series, which showcased its role in growing music and other forms of art in the country.
In the financial year ended March 2021, the telco recorded flat growth in its earnings despite operating in a tough business environment. Service revenue recorded a marginal decline of 0.3% to close at Ksh 250.35 billion driven by double-digit growth in mobile data business, which grew by 11.5% year on year to Ksh. 44.79 billion. M-PESA and Voice revenue declined marginally with M-PESA recording a 2.1% drop in the period to Ksh. 82. 64 billion and voice dropping by 4.6% to register revenue of Ksh. 82.55 billion.