Safaricom targets new customers with 0110, 0111 prefix numbers

Safaricom House. PHOTO/COURTESY

Safaricom has announced the introduction of SIM cards with the 0110 and 0111 prefixes at all Safaricom Shops and Dealer Outlets countrywide.

The new-prefix sim cards will be available free of charge with customers only required to activate their lines with a top up of KES 50 airtime.

Safaricom has also rolled out a new numbering system that provides its customers with the freedom to choose their own number rather than pre-assigned mobile phone numbers.

“The new 0110 and 0111 prefixes alongside our new numbering system are part of our “For You” commitment to be Simple, Transparent and Honest. We continue to invest in additional enhancements and services to better meet the needs of our customers as they evolve and to also provide them with even more freedom and flexibility,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.

The new prefixes were allocated by the Communications Authority of Kenya in 2019 after the exhaustion of the 07XX prefixes.

With the unveiling of the new prefixes, Safaricom now has the capacity to add 2 million additional customers to its network. Currently, the service provider has over 34.5 million customers.

Other Safaricom prefixes include 070X, 071X, 072X, 074X, 0757, 0758, 0759, 0768, 0769 and 079X.

In January, Safaricom launched an eight week Lipa na M-PESA promotion in an effort to reward both loyal customers and merchants for making and receiving payments through the service.

The promotion which runs until March 5, 2020, will see buyers and sellers receive 1 point for every Ksh. 100 payment spent on making payments using Lipa na M-PESA.  The promotion will reward both customers and merchants in 8 regions across the country with customers standing a chance to win one of 6 houses in weekly draws. In the grand finale, customers across the 8 regions will win one of 8 tractors each equipped with a plough and trailer.  

ALSO READ: Safaricom, Ria Money Transfer partner to improve cross border M-PESA transactions


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