Safaricom has introduced data bundles, calls and SMSs with no expiry date in a new campaign that marks the telco’s 19th anniversary.
The firm’s CEO Michael Joseph unveiled the new campaign dubbed ‘Simple. Transparent. Honest’ where he also added that:
“Over the last 19 years, we have come a long way together with our customers. As we celebrate our anniversary, it is a unique opportunity to reevaluate our operations to ensure that we remain relevant to our customers into the future. Today, we are starting afresh and going forward we aim to be even more Simple, Transparent and Honest in everything that we do. For our customers, we are a Safaricom that is there, For You.”
In its bid to be more transparent, the telco said it has also revamped the *100# menu. In addition to the Data Manager where customers can stop their airtime from being used when they run out of data bundles, customers will also have the power to see and stop promotional messages.
“Customers can also view how much data they have used, get their PUK and much more on the new menu. The company has also increased its data bundle sizes under the new plan by more than 45 percent especially for the more affordable price points of between KES 1 and KES 20. A customer purchasing KES 5 worth of bundles will now get 10 MB with no expiry up from 7 MB that would expire in 24 hours,” Safaricom said in a statement.
Safaricom also announced that it has also committed to serve its more than 33 million customers in under five minutes both at its more than 50 Safaricom shops across the country and through the Call Centre. The telco will additionally reorganize its shops across the country to provide a more personalized experience to customers.
The new structure by the telco giant comes hot on the heels of a lawsuit against the telco and two others-Airtel and Telkom- over expiry of data and loss of unused internet bundles by Lawyer and ICT practitioner Adrian Kamotho.
Last year, Safaricom marked its 18th anniversary with a campaign dubbed ‘Nawe Kila Wakati’ where customers received 18 minutes of talk time every day for Ksh.18. The promotion ran until December 12 and subscribers were allowed to redeem the talk time once per day.
ALSO READ: Safaricom named best company to work for